No Fake Fashion – Strategic partnership to train fashion SMEs in the fight against counterfeits using modern technologies
No Fake Fashion (NFF) equips small fashion brands and textile professionals with the skills and tools to fight counterfeiting.
Through specialized training in product traceability and IP protection, the project strengthens the competitiveness and credibility of fashion SMEs.
MAIN OBJECTIVEs
This initiative is co-funded by the Erasmus+ programme of the European Union and its main objectives are:
● To develop innovative training materials focused on anti-counterfeiting strategies and IP protection.
● To provide 12 specialized training pills with micro-credentials certification on IPR and anti-counterfeiting technologies.
● To create an authentication toolset offering practical guidelines for fashion brands to implement anti-counterfeiting measures.
● To test and validate these materials with textile SMEs, unemployed professionals, and trainers.
● To foster knowledge sharing and create a strong European network for promoting best practices in counterfeit prevention.
Who can participate?
Small fashion brands representatives
Unemployed from the textile sector
VET trainers in the textile and Fashion sector and fashion business support organisations
Textile production/supply chain actors
Customers of fashion products
The Consortium
This partnership is composed of six clusters from the textile sector. The project is implemented in each country by:
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.
